November 23, 2008...10:26 pm

splashing in shallow water

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I still feel like I’m trying to get into this concept, which is bad considering our final product is due in a few days time. I don’t know just something about biking over to grab some fast food and then bringing it back home just sounds…well retarded. I’m surprised that we managed to develop our project into this concept. Maybe I’m just missing the boat, I’m not sure, but I feel like this is a terrible idea. I understand the “place the hang” thing that have attached to this fast food idea but I’m hung up on the fact that kids are riding their bikes to a fast food joint. I reminds me of how ridiculous SoBe drinks are: owned by Pepsi Cola and started in the mid 1990’s, “SOuth BEach beverage” originated in Connecticut and wanted to create a zen-like drink that gives a natural and herbal feel to the consumer. However, the colors of the drink itself are bright fluorescent colors that scream at you when you’re walking down the drink aisle of a gas station. It seems like two separate ideas badly merged into one.

I don’t want our project to be like that. I hope that it isn’t. It just seems like that’s the direction we’re headed in and I don’t know what to do about that.

Maybe I’m just overreacting. Maybe this gut feeling I have isn’t real. Maybe I should just force myself to get into it..

"It just doesn't seem natural."
- Sara Crewe, The Little Princess

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